When working with Google Ads it is important to make sure your ads are optimized correctly, you are spending your budget wisely, and that everything is running smoothly. Not everyone has the time to handle their Google Ads though and they will often turn to a digital marketing agency to take care of them for their business. 

But who should you choose to run your ads?

When making the choice of who to leave in charge of your Google Ads make sure you look for a digital marketing agency that is a Google Partner. Google Partners have proven and become recognized by Google for maximizing successful campaigns for their clients, driving growth for client campaigns, and having skills and certifications through Google.

How does one become a Google Partner?

There are 3 steps to becoming a Google Partner:

1. Have your ads manager account have a 70% optimization score, showing that you can efficiently set up and run Google Ad campaigns for clients.

2. Spend $10,000 on your ads manager account for a 90 day time span across all of your managed accounts.

3. 50% of your ads manager account strategists need to be certified in Google Ads, with at least one certification in each product area with spending (Search, Display, Video, Shopping, Apps).

Working with an agency that is a Google Partner means that their team is experienced and trained thoroughly in Google Ads, so you’ll see the best results from them. Not only that but you will be certain that your ads are up to date with the newest Google practices, as Google requires Partners to stay up to date with training and certifications to stay a Partner. Partners also have access to advanced product training, giving them more of an edge against the competition.

Another advantage of working with a Google Partner is that they have a direct connection to Google due to their Partner status. If problems or issues arise, Google Partners have a direct line to Google to fix problems quick.

Being a Google Partner can be given and taken away at any time. If an agency does not optimize Google Ads thoroughly, keep up to date with new practices, training, and certifications, as well as spend $10,000 in a 90 day period, the Google Partner badge will be taken away. This is important to understand as working with a Google Partner means they are always on top of what they do to be successful for you and for themselves.

Did you know that Quantifi Media is a Google Partner? Put your Google Ads into hands you can trust with us! Contact us at (570) 620-6350 to schedule your FREE consultation today!