Social Media Trends You Should be Following in 2022

Jan 12, 2022
social media trends, social media, 2022

Since 2020, we have seen an increase of social media users and the amount of time people are spending on social media. In October 2021, there were 4.55 billion active social media users, which means that over half of the world’s population is on social media. 


With those kinds of numbers, it’s important to understand what’s trending on social media and how to take advantage of all that social media has to offer. We need to stay on top of the trends and watch for new ones coming, as social media is ever-changing.


Here are 5 trends you should be following in 2022:


TikTok Will Be an Asset

Since its start in 2018, TikTok has grabbed the attention of 1 billion monthly active users as of September 2021. Not only that, but it’s the 7th most popular social media platform in the world as of October 2021, beating out Snapchat, Pinterest, Twitter, and Reddit. TikTok has useful tools for businesses, like advertising and business profiles, so you can put your business out there in front of those 1 billion monthly users. With TikTok on the rise, there’s no doubt that TikTok will become even more popular in 2022. If your business is not on TikTok yet, then it’s time to get on there!


Video Content Will Dominate

When it comes to engaging content, video is the way to go. Whether you're posting onto YouTube, adding Stories to Instagram, or creating video content on TikTok, it’s estimated that 82% of all consumer online traffic will come from videos in 2022. If you’re not creating video content yet, then it’s more important than ever to start now. Video content doesn’t only have to be organic, as it can be used in online advertising as well, which we see does better than image and text ads.


Customer Service on Social Media

While social media is still primarily used for connecting with friends and family, there has been shifts in what else social media can be used for. We don’t only use it for connecting, but also shopping, entertainment, and even for customer service. Instead of people contacting the business by phone or email, we’re seeing many people direct messaging or commenting on their posts when they have a problem with their order, have a question, or need help with something. The shift to customer service on social media has been gradual over the years, but we’re expecting to see an increase in 2022. Not only are we expecting an increase, but businesses also need to understand the impact of their social media customer service, as they are handling their customers publicly at times.


Focus on Local Targeting

For small and local businesses, it’s going to be in their best interest to focus on local targeting in 2022. There are many ways to use local targeting on social media, like tagging a location on an Instagram post, geo-targeting local areas on a promoted tweet or Facebook post, or hosting events in the local area. This will help small and local businesses reach and attract their local audience, as by using local targeting they can show up in search results or on maps. Start using local targeting strategies in 2022 to help your business grow!


Inclusivity is Key

For the past couple of years, inclusivity has become a big part of social media and isn’t going away anytime soon. Businesses should continue to work towards inclusivity, as well as learning what social issues are most important to their audience and taking action. In 2020, 61% of Americans felt that diversity in advertising is important, and 38% of consumers are more likely to trust a brand that shows diversity in their ads. With numbers like these, it’s important to understand that inclusivity and diversity are becoming overwhelmingly important to any audience.


By following these 5 social media trends you will see vast improvements to your social media in 2022!


Need help keeping up with social media trends? Quantifi Media can help you with that, as well as with other digital marketing solutions. Contact us at (570) 620-6350 to schedule a free consultation today!

Share this blog!

Google, Gmail, Yahoo, email, email authentication
22 Mar, 2024
Email has become an indispensable tool for communication, both personal and professional. However, with the rise of cyber threats such as phishing, spamming, and spoofing, ensuring the security and authenticity of emails has become more critical than ever.
12 Mar, 2024
In the digital landscape, a strong online presence is paramount. Discover why web design matters and how it impacts your brand's visibility and success. Dive into best practices and optimize your website for success with Quantifi Media.
Share by:
Mouse Pointer Follower